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Saturday, October 15, 2011

Registering your Company Trademark with the USPTO

Most companies have some kind of trademark or logo for their branding and marketing purposes.  But what alot of people don't know is that you should make an effort to register this trademark with the United States Patent and Trademark Office located in Alexandria, Virgina.  The USPTO is searchable on Google and available to take an application for registration over the internet where you can register and protect your companies assets and properties.  It's something we all forget to do but necessary in a world now so protective of intellectual property and ideas.  In order to keep your company original and different from others, I can not begin to tell you how important this is.  Here is our trademark at GALILEO PRODUCTIONS, LLC... 

The trademark is usually good for about ten years and you can have it protected by the USPTO in case another company tries to use your name or use a similar name that could be confusing with your own.  This is a very helpful service by the US Government in protecting your companies interests and helping you to establish a brand.  It's also a good way to legally go after anyone who tries to use your name after you've established it with the USPTO.  Remember that no one can use the name or logo once it is registered with the USPTO and you'll have to go through a rigorous screening process by the USPTO in order to determine that no one else is using your name or brand over the internet or in commerce.  A small nominal fee is usually applied to you when registering your brand or trademark so make sure it is unique and different from anyone else's logo.  Do a Google search before registering a name to make sure no one else is using it the same way you are.  It's just another way to protect your companies name, reputation and intellectual assets.


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